Thanks for downloading the High On Marketing Automation Templates! Before we get into it, here’s a quick little breakdown of each section of your email to give you an idea of why these templates are designed the way they are!
Subject lines: Your subject lines are your first impression on your customer. The only goal of your SL is to get your reader to want more. The main elements I incorporate into my SL’s are:
Preview text: After your subject line, your preview text is the 2nd most read part of your email. Very important for mobile optimization, it should flow well with the subject line to be more conversational. Ideally, your SL and PT should be back-to-back hooks to increase open rates.
Body: The goal of the HOM Automation Templates are to create a laid-back, friendly line of communication with your audience. The body of the emails are always answering the question “What’s in it for me”. People care a little bit about your brand itself, they care A LOT about how your brand is going to make their lives better.
CTA: Your CTA’s are arguably your most powerful tool in your email arsenal. For best results, your CTA’s need to be 3 things: